Category Archives: Skin Deep Magazine Article

The Emotional Connection – Associated Skin Care Professionals

SkindeepCheck out my latest article The Emotional Connection page 25 in Associated Skin Care Professionals magazine Skin Deep. Here’s an excerpt:

Whether we recognize it or not, our Industry is an emotional “brand.” This is evident in our businesses and treatment rooms every day. Yet, we need to be intentional about building a successful business, staying safe in our professional relationships and communications, and managing the daily reality that our business is all about emotion — that, in fact, our entire profession revolves around the way our guest feels. How well we understand and use this phenomenon  will determine how well we build  the all-important emotional connections that can  drive our business success.

See you at the spa! Linda “Brow Boss” Ruberto


The Cover of Skin Deep Magazine!

It is so awesome to be a published author! You can read the digital edition if you’re interested: just click on the cover. This is my third time out, and my story is the lead article. 🙂 Since I no longer have employees (or children at home!), I’ve needed a teaching outlet, and writing fills the bill perfectly.

Since the article was published, I’ve gotten some great feedback, along with a request to teach at the Santa Barbara Aesthetics Academy.

Of course, I need to give credit where credit is due. My mom is a writer. She has yet to be published but has written several novels. She is brilliant. Trained as a lawyer and schooled in psychology as well, she was definitely my first mentor.

Next comes Jenn Prentice, whom you know.  She worked with me when I first began blogging, and she writes the hilarious and awesome blog, The Style Geek. She has guest-blogged for Star Brows and has written one of my most popular posts: Youngblood Mineral Mascara – The difference is eye-catching. This lady has inspired and influenced me more than she knows.

Then there’s my bestie, Jeanne Dininni. She is a copywriter, writes the blog Writer’s Notes,  and edits everything I write (so, if there are mistakes…just sayin’). 😉 I hate(d) grammar and punctuation. She tries to slip in teaching moments, which I rebel against regularly. After all, why should I learn when I have her – ha!

No thank-you list of mine would be complete without a shout-out to the Lord! He inspires, sustains, and teaches me new things daily: most importantly the lesson of Eucharisteo. And my daughter Valery’s  father-in-law, Larry Hoekman, who writes GodToMe, my daily devotional, inspires me as well.

All this to say, “Don’t let your gifts lie dormant. Take a chance, step out of your comfort zone, and live each day to the fullest, breath to breath.”  Cheers! Here’s to success for all of us in 2012.

See you at the spa!



Brow Boost – July Product Feature 2011

Over-plucked, thinning, or misshapen eyebrows? Or do you just want to keep the great brows you have?

This month’s product feature is Brow Boost for brows and lashes! Check this out:  Laura Spencer dishes about Billion Dollar Brows’ Brow Boost with Rachael Ray on YouTube.

This deep conditioning treatment is designed to help strengthen and thicken brows and lashes in 30 days – naturally.

Brow Boost is dermatologist tested, prostaglandin free, and safe for all skin types. I love it’s affordable, reasonable price too – $20.

I was recently published in the national magazine Skin Deep by Associated Skincare Professionals! The piece is in the July issue on page 24. I wrote an article called: Succeed Big By Thinking Small “How to develop your market niche.” It’s about small business marketing and included examples of a few of my favorite niche companies. Billion Dollar Brows by Natalie and Bob Plain was one of the stories I spotlighted. They in turn, gave me a discount on product – which I extend to you, by way of Star Brows’ Rewards program. 🙂

Here is the Facts about Brow Boost. Check out the full line of Billion Dollar Brows products at Star Brows!

If you’re new to Star Brows, you may not know about The Product Feature or Rewards yet. To put it simply, 10% of all your product purchases, all the time, go toward free Service Enhancements, like Raindrop Therapy, Deep Muscle Work, Lash Tint, Chemical Peels, or Star Massage.

When a product is the Monthly Feature, however, you’ll get 20% back in Rewards! This month’s feature, Brow Boost, is $20. That means $4 toward a service Enhancement!

See you soon at the new spa!


Skin Deep and Star Brows Niche Story

Recently I wrote a piece for Associated Skincare Professionals. They have a national magazine publication called Skin Deep. My article was published in July, 2011. It’s called “Succeed Big by Thinking Small: How Focusing on Your Market Niche Can Yield Big Results.” The article is on page 24. It was my first foray into the world of professional writing. And although the process was laborious, I am so excited to have done it. In the article I talk about niche marketing in the field of esthetics, but I would like to tell you about my own personal niche story.

I was born to be an entrepreneur: Type A and all. I’ve had brief stints in the world of “being an employee,” and that never was a pleasant experience for me. Some who know me may say it’s because I have strong opinions – not usually great employee material. But, I’m convinced you need to face your weaknesses squarely in order to move to the next level. Or better yet, know where you fit in the work-a-day world. Of course, there are also gifts that go along with being like me, and that’s the true story.

I’ve written the magazine piece and this blog post in the hopes that they may inspire you to find your niche and be all you can be, too!

I was raised by a very successful entrepreneur. Everything my dad touched (business-wise) seemed to turn to gold. Sure, he made plenty of mistakes along the way, but he kept learning from them. He himself is a brand. His most recent endeavor, Robert Hall Winery, is amazing. I’m very proud of him. He never graduated high school and yet he recently won the most prestigious award in the wine industry, the California State Fair’s Golden Bear.

What did he teach me?

  • Be a “Local Yokel.”
  • Your community needs to know, like, and support you.
  • Work harder and longer than the rest.
  • Be a positive thinker.
  • Watch the pennies and the dollars will take care of themselves.
  • Believe in yourself. Nothing is impossible.
  • Anybody can spend money; it’s saving it that’s the trick.
  • If you can dream it, you can do it.

If you clicked the true-story link above, you know that my mom, Sandy, also exerted a strong influence on my entrepreneurial drive, my belief that I could succeed as a female professional, and my lifelong love for the esthetics business. She was a spa-goer herself and many times took me along! She was involved in the Women’s Lib Movement when I was “coming of age.” At about the same time, she went back to school to get her law degree. But the real gift she gave was one of acceptance. She let me be and do what I thought was right. She never tried to control or put pressure on me to do what she wanted. I am both proud and grateful for this strong woman who helped groom me for success as an entrepreneur.

Both parents encouraged and supported my decision to start my own business at the age of 20. I had studied dance my entire life, so my first business was a “no brainer.” My parents owned a bowling alley, and it had a lower level (empty during the day) with a dance floor. In addition, there were lots of moms in bowling leagues who had their kids in onsite childcare while they bowled.

So, this was my first business, Miss Linda’s Dance Studio, with my first little customers ready and waiting right down the hall.

I went on for the next 20 years, changing locations, growing and expanding that business until I had two studio spaces called Roseville Performing Arts, four employees, and a professional dance company called The Har Mar Dancers.

When I was almost 40 years old, I wanted a change, so I sold my studio and went back to school to become a Massage Therapist. My first shop as a sole proprietor was called Body Rhythms Therapeutic Massage. I hired an esthetician to do facials and waxing and thought to myself, “I would love to do that.” So, I went back to get my Esthetics degree.

Over the next 15 years I gradually expanded, adding hair and nail services, and the business became a corporation called Body Rhythms Therapeutic Day Spa & Salon. I had hundreds of employees over the course of time. I was able to mentor so many women in the field, and I had a thriving personal practice doing facials, massage, and waxing.

It was during that time that I developed my signature eyebrow design technique called “Graphing,” which is based on the techniques that plastic surgeons use to do face lifts.

When I was around 50, my husband, our youngest daughter, and I moved to California. I was exhausted from running the day spa and salon in Minnesota and wanted a simpler life. My other daughter and son-in-law were marketing grads from Cal Poly and lived in California. They helped me discover my own market niche: Eyebrow Couture. Originally, I thought I would design the eyebrows of the stars, but what I realized is that every woman is a star and wants to look like one. I love my work! It’s an important part of my life. The women I meet are wonderful. They teach, inspire, and bless me daily.

Finding your niche in the work-a-day world is just like discovering who you are. I don’t believe we are meant to have our work separate from our lives. Our passion and life energy should infuse whatever we do.

I hope you dare to dream. I Hope You Dance.

See you at the spa!