Category Archives: Entrepreneurial Tips

The Emotional Connection – Associated Skin Care Professionals

SkindeepCheck out my latest article The Emotional Connection page 25 in Associated Skin Care Professionals magazine Skin Deep. Here’s an excerpt:

Whether we recognize it or not, our Industry is an emotional “brand.” This is evident in our businesses and treatment rooms every day. Yet, we need to be intentional about building a successful business, staying safe in our professional relationships and communications, and managing the daily reality that our business is all about emotion — that, in fact, our entire profession revolves around the way our guest feels. How well we understand and use this phenomenon  will determine how well we build  the all-important emotional connections that can  drive our business success.

See you at the spa! Linda “Brow Boss” Ruberto

 

Keep Calm and Pay Your Dues

In this economy, it’s really tempting to complain and panic about the labor and toil of earning a living. I’m not speaking to the masses here. I know there are people who are legitimately experiencing hard times, and I wouldn’t want to minimize their plight.

My husband is launching a new business. He’s never been a solo-entrepreneur and he’s 61! It’s called: Pulcinella Wood-fired Pizza and Catering, so the topic of keeping calm and paying your dues is hot at our house!

I have 42 blog posts on Healthy Aging. That’s more than I have in any other category.  Clearly, for me at least, it’s a priority. For what it’s worth, here’s my take on making a buck along the way:

Find something you are passionate about. I believe each of us has a special calling or skill-set with an innate desire to fulfill it.  Be Alive!

Spend time dreaming about how you could use that passion to earn a living. You may just start out doing it as a hobby, then move to part-time, and so on. And remember: It’s only money.

Be willing to pay your dues. My dad used to wash his ship-mates’ clothes, and polish their shoes for extra money when he was in the Navy. Later, when he wanted to learn the gas-station business , he offered to work for free, and sometime later he bought the place! Now, at 84, he’s the owner of Robert Hall Winery, and he started the vineyard on virgin land when he was 70 years young!

How do you eat an elephant? One bite at a time! It’s only hard when you look at swallowing it whole.

In Minnesota, I used to garden with a Hmong woman. She asked me something one day: “We think differently than Americans. They work a long day so they can enjoy a short evening – five days to enjoy a weekend or a lifetime to enjoy a few years in retirement?” I’ve never forgotten that. Her people, she went on to explain, consider all of their time “life.” They weave work, family, and play into their hours, days, and years. They don’t portion slots of time out to simply endure so they can get on to what they really want to do. Happiness, after all, is a choice…I say Choose Happy!

I paid my dues when I started out in the spa and wellness profession, and every time I start a new venture – or branch out in a new direction – I pay dues again.  Fresh energy needs to be cultivated, fear checked, and the vision nurtured with each new step.

In fact, in the beginning of last month I was bemoaning a new venture into the wedding market. Now just 7 weeks later, I have a great new employee (Aesthetician – Kelli June), we’ve done a very successful event for the Bridal Show at Madonna Inn,  and I’ve been asked to write another article for Skin Deep Magazine about Wedding Services.

Dare to dream, fellow sojourner. Be fearless. You only go around once, and life’s all about the journey.

See you at the spa!