Category Archives: Uncategorized

New! Deep Pore Cleansing System

mature duoNew to Star Brows and on double Rewards now through August 2016!

If you’re like me you want bright, clear, and ageless skin. I have a secret, it’s massage. Simple right?  I’ve been talking about and using Cleansing Oils for about 20 years now and it never gets old! These oils make a great vehicle for the massage and cleansing process at home or during a Facial! Tu’el pairs the Oils by skin-type with Herbal Toners. Here are some questions about the process I’ve had over the years:

 

  • I’ve always been told not to touch my face, and if I do, gently.                                                   “Touch your face and go deep, every night! It stimulates blood flow, relaxes underlying muscles, reduces puffiness, clears sinuses, and exfoliates the skin. (Acne skin is an exception, you’ll want to do more of an acupressure type massage so you don’t over stimulate the skin but still address the underlying systems.) “
  • My skin is acne prone, oil feels icky on my skin, and seems to make me break out.         “There is truth to this, however your skin is steeped in oil so it’s not a bad thing to cleanse with an oil designed for acneic skin. Also, oil is accepted into the pores easily because of the familiarity so a deep cleansing is possible. The pores can lock down when introduced to harsh, sudsy cleansers.”
  • Can’t I use any oil?                                                                                                                                  “Yup! I like Tu’el Deep Pore Cleansing System because it addresses different skin types, uses appropriate essential oils for each type, and has an herbal Toner that breaks the Cleansing Oil down afterward.

See you at the Spa!

Linda Ruberto aka Brow Boss

Judge Me – Please

Do you use Yelp to review places? I do, and I have been soooo tempted to give different businesses I’ve had negative experiences with a bad review. It feels cathartic. You get to tell someone what you really think. In fact, I am most proud of my review of Yelp itself. They deserved it, and I didn’t hurt anyone’s feelings because it’s an entity using machines to make decisions with algorithms, right?

Some people do that for a living, like Perez Hilton. But that’s different because he targets celebrities and they’re fair game. Right, again?

Well, to my point. I’m a businesswoman, and like my “friend” Seth Godin  says, “You have a choice – to be ignored, or talked about.” I guess I have to “choose” to be talked about. Otherwise I wouldn’t get much business.

Since I’ve added serving the wedding market to my business, this whole “judging thing” has really come to the forefront. Star Brows is in the process of joining The Central Coast Wedding Professionals. It’s a really great group, and I’m excited to join. They require four bride’s reviews from the past year and three reviews from wedding professionals you’ve worked with. Fair enough. But getting them is another story:

  • Women who just got married are kind of busy, and writing a referral is not on the top of their to-do list. Plus, they’re done with you. You’ve served your purpose.
  • Asking people once if they’ll give you a review (and possibly reducing your price as compensation) is uncomfortable enough, but having to remind them is annoying – for both of us!
  • Most businesspeople are so busy (enter wedding professionals) that they seem to be really responsive only on the front-end when there’s money to be made.
  • Asking brides to judge your work is unsettling since it’s a pretty high stress day, something may have bugged them, and when they write the review they may purge.

Just going to the meet-n-greets held by organisations like Central Coast Bride, whose group I love, can be stressful. You don’t know many people, if anyone, and face it – there’s judging going on. I’m guilty too. Why, just the other night I was sitting in a bar after the meeting and one professional said to the other, “Business good for you?” She asks, “Yeah, great.  You?” He says, “Really good!” She says, “What recession!?” “I know, right?” he says.

What recession?*@! I guess maybe the wedding market will stay strong in any economy, people aren’t going to quit getting married, and spending money on it.

Wedding Wire is a new “review site” I’ve joined. Whah, I only have one review, and it’s 4 of 5 stars. Some makeup artists have 60 or more reviews. Granted, they have been around longer, and they probably would have been Homecoming King/Queen or Student Council members. Popular. Cool.

And then there’s Facebook, which has Likes, Check-ins, and Friends. People can decide if you are popular or not just by looking at your numbers.

The whole thing reminds me of when I’d stand on the sidelines in school while they were picking teams and I was last, even when it was a friend who was captain. Seriously, I need to move on, get over it, right? What recession?

So what’s the take-away for you (and me), after you’ve spent your precious time to read my rant? I think it’s the basic stuff we learned in kindergarten: Be nice. Don’t say mean things to or about others. Treat others the way you want to be treated. Respect others. Don’t pout. Do your own personal best.

Got it.

See you at the spa!

 

Luminous Creme Blush

LUMINOUS CRÈME BLUSH

Recently Youngblood Mineral Cosmetics  sent me their Luminous Creme Blush to review in a new color set to launch this summer. I had been using the new blush in Rose Quartz, a silvery petal-pink which I love, but it’s a little “young”  for the over-40’s.

One of the new colors, Plum Satin, which is a rose-berry with a hint of shimmer, is perfect for that crowd, less shimmery and deeper in pigment. I’ve been using it on everyone I see at the makeup studio!

On the cheeks, I personally wear it over the awesome bronzer, Mineral Illuminating Tint – Body, or under Crushed Mineral Blush in the color Plumberry. I am pretty pale, and I wash out easily, so layering color is great.

And here’s my favorite part: I like it over Youngblood’s  Lip Liner Pencils (which I apply to the entire lip) for super long-lasting color!

Jojoba Esters, the skin-healing and moisture-binding  effects of Allantoin, and their trademark mineral elements make this formulation oh-so-fine!

See you at the spa!

 

 

 

The Perfect Tweezers!

New at Star Brows: LaVaque Professional, my tweezers of choice! These professional level tweezers are meticulously accurate. They come in Mini $15 and Regular $20 Slant Tip.

  • Professional precision
  • Matte finish for non-slip grip
  • Ultra-thin tips easily lift the hair, while perfectly hand-filed tips give you the best grip
  • Lightweight
  • Soft-tension, specially engineered to reduce strain on your fingers
  • Stainless Steel
  • Lifetime company guarantee
Pick one up today. We’ll see you at the spa!

Yelp Review

Admittedly, Yelp is the best source Star Brows currently has for new clients (you’ve got to give them credit for that) – and I am thankful for the free advertising, but they really frustrate me.

I am going to review them now, and although the audience is limited (apologies dear readers), this review won’t be filtered!

I first discovered Yelp in 2007. I had just opened Star Brows and posted a review of myself – shameless, yes – but just thought I’d get the ball rolling. 🙂 Once I realized they had tied my review to my business profile, I tried to remove it. Sorry! You can’t remove this review from their sight.  So, there it sits beside my name and picture (content-less, but still visible) as a reminder to all that I was bad. They say:

1 Review Removed for Violating our Review Guidelines or Terms of Service

Over time they have relegated each and every one of my precious reviews to “no man’s land.” In addition, the 5-star rating I once had is gone. They say:

14 Filtered Reviews for Star Brows – Note: The reviews below are not factored into the business’s overall star rating.

One of their explanations for the aggressive filter reads: Yelp has an automated Review Filter that many people are surprised to learn was put in place soon after our big launch in 2005. Of course, it’s evolved over the years; it’s an algorithm our engineers are constantly working on. Its purpose, however, remains the same: to protect consumers and business owners from fake, shill or malicious reviews.

Let me take you back to high school for a moment to look at a scenario that played out in my life. There was a popular group of kids. Many of these kids were just plain mean, but I too wanted to be popular. Hard as I tried I couldn’t figure out how to attract the masses, become homecoming queen (or at least a princess), get on student council or have swarms of suitors. Since I could never break the code for popularity, I decided to just be me – and forget about the rest. Still, events like being picked last for sports teams (I was also un-athletic) were really embarrassing.

I know I’m not alone, but that’s enough about that. Over it. (Well, almost.)

So, when you are a business, you also want to be popular. You want to attain the elusive “cool factor,” but just like in high school, it’s illusive. Yelp gets it, in fact, when you open your Yelp page it says:

Well aren’t you popular?

Now, before you start feeling too sorry for me or judge me for my lack of  “the cool factor” – people seem to love to follow cool people – let me just say this:

I’m 56, so I’ve been working on this for a while. I realize that I am who I am, and what I do and who I am is not going to appeal to everyone. Thank God! If everyone in town wanted to see me, I would be working way too hard, have to expand, and probably hire and manage a bunch of employees again. (Been there, done that.) I want a simple, balanced life which is in alignment with my values and the legacy I want to create.

Actually, I’d hardly characterize myself as insecure, and I’m not typically self-defacing, but Yelp has definitely triggered some old feelings from my early days that apparently I haven’t fully gotten over. So I guess a Yelp thank you is in order again! I’ll work on it.

Just for fun, my editor friend, Jeanne Dininni and I have been trying to break the Yelp review code for a while now: What kinds of things flag a review? Because they have engineers working on their filter’s algorithm, it’s probably a little “rocket sciencey.”

Here are a few reasons we’ve come up with for why they dismiss reviews:

  • The reviewer is a Yelp friend of yours.
  • The review contains too many superlatives (strong adjectives like “best” or “awesome”).
  • Too many reviews were posted during a particular date range.
  • You are the only Yelp review the person has done.
  • You’ve written a reciprocal review.

Yelp’s tagline reads: Real People, Real Reviews. Their niche in the business review market appears to be aimed at giving the consumer a place to post a review that an owner can’t delete or edit. Thereby, in Yelp’s estimation, reviews are authentic and unbiased – real reviews by real people. Good in theory, but here are my questions:

  • Assuming they are in business to make money, is their customer the average consumer or the business owner? If it is the business owner (who else spends money on advertising?) why aren’t they spending more time/effort on making policies that help businesses?
  • Why can a consumer delete a review on a business, but the business owner can’t delete reviews (like the one mentioned earlier in this post)?
  • When they allow every review ever written on a business to “disappear”, wouldn’t you think they would determine that their filters are too aggressive?

Thanks for reading my rant – and for your loyal patronage. I promise, here and now, never to complain about Yelp again and to be thankful for my humble business and its supporters. If you’d like to review Star Brows, how about going to YahooLinkedIn, or  City Search. And a big thank you to those who have already posted reviews for Star Brows on yelp or anywhere else, your efforts are greatly appreciated!

Experience the luxury of Star Brows, offering a quality, one-on-one spa experience – where you are the star!

I promise to keep it up – with or without Yelp reviews. 🙂

See you at the new spa!

 

Youngblood Mineral Lip Pencil

Youngblood Mineral Lip Pencils moisturize in natural shades that are long-lasting, define, shape and enhance the lips.

Application
Use small strokes from the outer corner of your mouth, avoiding a hard line and fill in your lips completely with the lip liner and blend. After lining and filling your lips in, add Youngblood Mineral Lipgloss for a natural, healthy look.

What’s In It?
Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Olive Oil Myristyl Esters, Polyethylene, Hydrogenated Palm Kernel Glycerides, Hydrogenated Cottonseed Oil, Hydrogenated Olive Oil Decyl Esters, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Palm Glycerides, Tocopherol, Ascorbyl Palmitate. May Contain: Iron Oxides, Mica, Titanium Dioxide, Red 7 Lake, Yellow 5 Lake, Yellow 6 Lake –

$14.00

Youngblood Mineral Lipgloss

Youngblood Mineral Lipgloss 

This long-lasting, non-sticky gloss delivers shimmery color. Formulated with conditioning botanicals and vitamin E to moisturize, hydrate and protect lips. Plumping shades provide noticeable results without the tingle and irritation experienced by most lip plumpers.

Application Tips

Apply to bare lips, over Lipstick or Lip Liner Pencil. For best results with plumping shades, apply to bare lips twice daily for a month to see and feel softer, more voluptuous lips.

What’s In It?

Polybutene, Ethylhexyl Palmitate, Octyldodecanol, Ozokerite, Cetearyl Ethylhexanoate, Sorbitan Isostearate, Portulaca Pilosa Extract, Sucrose Cocoate, Jojoba Seed Oil, Honeysuckle Flower Extract, Lonicera Japonica Flower Extract, Ricinus Communis (Castor) Seed Oil, Silica, Trihydroxystearin, Smithsonite Extract, Malachite Extract, Hematite Extract, Tocopherol, Tocopheryl Acetate. May Contain: Titanium Dioxide, Red 27 Lake, Yellow 5 Lake, Red 6Lake

$23.00

Press On

http://www.jordanmatter.com/

One of the benefits of being in the spa industry is that I deal with people everyday, who need to learn to relax – and I’m paid to help them do it.

But this means, I too need to be relaxed – after all, the teacher cannot teach what they themselves haven’t learned.

Lately I’ve been involved in a series of interactions which have caused some personal emotional stress. And it has me wondering – when people are angry, critical, or are just plain sharing their feelings, how do I process the information/interaction in a healthy way?

How do I Tame My Gremlins?

Of course, each situation is so different that there isn’t necessarily one surefire way of handling everything, so here are some ideas that help me cope and navigate my way through uncomfortable relational situations:

  • Be fully present in each situation – Breathe, slow down, and let myself feel whatever comes up.
  • Do more listening and less talking – While listening, let the other know they are heard and check in to be sure they feel understood.
  • Ask for permission to share how I feel – Not everyone is receptive to listening, and sharing when the other isn’t, can leave you in a worse place.
  • Be more curious than furious – Questions are helpful when communication stalls or becomes tense.
  • Be “in choice” rather than reactive  – If I start to feel uncomfortable in my body, it is a clue I need to listen – maybe the conversation needs to be rescheduled to a time when we’ve had a chance to calm down.
  • Don’t take it personally – Realize that each person has a very unique frame of reference/history that I have simply stumbled into with my words or actions. I’m not bad, it’s not all my fault, or all about me.
  • Be accountable – If you do or say something you regret later, or if the situation was unfinished, re-visit it if the other party is receptive at an appropriate time.
  • Check your heart – Intention is so important; I need to ask myself what will be the response that honors me as well as the other person.
  • Take care of yourself – If the situation doesn’t resolve well, or is drawn out over time, I can “ramp up” my self care. This is where a visit to the spa comes in!
  • Press on! – There is a verse in the Bible in the book of Philippians which guides me – it talks about pressing on toward the goal for the prize. What’s your prize, your high calling – happiness, joy, peace, harmony?

See you at the new spa!

Listen to Linda Ruberto’s Playlist

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Your New Best Friend: Billion Dollar Brows Brow Buddy (via Sugar Social)

Billion Dollar Brows in Beverly Hills is at Star Brows now! Well, their products are – and I love, Love, LOVE them! I know you will too. 😉

Your New Best Friend: Billion Dollar Brows Brow Buddy If there's one thing I've noticed since starting this beauty blog a year and a half ago, it's that there are a lot of really bad brows out there. I used to be one of those women walking around looking permanently surprised with a too-high arch. In high school, my brows were literally rectangular (I'm not even sure how I did that). That was the problem with shaping my own brows; no knowledge of my face shape led to a long-term disaster on my foreh … Read More

via Sugar Social